Design that gets to the heart of your brand.
I help entrepreneurs, small teams, and purpose-driven businesses bring their vision to life—with thoughtful strategy, timeless design, and work that feels as good as it looks.
Brass Kitchen & Bar →
The Challenge: A new restaurant needed to establish a unique identity in a crowded local dining scene—one that felt modern but grounded in warmth.
The Solution: Created a complete brand system including logo, menus, signage, and social assets that conveyed rustic sophistication. The result was a cohesive, inviting presence that helped drive buzz from day one. Website & Collaboration Katy Martin, Joyful Digital
The Art of Life
The Challenge: Retreat hosts were struggling to align their vibrant, soulful experiences with consistent branding and participant materials.
The Solution: Branded the retreat experience from top to bottom—designing logos, printed workbooks, event signage, and email visuals. This elevated the perceived value of the retreat and created a more memorable, immersive experience for attendees. Collaboration with Lizzie LaRock
Jana Bishop / nice roas →
Collaboration with Jana Bishop, executing her new Brand: Nice Roas. “Return on Ad Spend” admanager products:
Shopify website + products designed + created in Printify.
Fidel’s Cocina & Bar →
The Challenge: The restaurant needed a fresh, authentic brand that captured the vibrant spirit of its inspired menu while appealing to a diverse local audience.
The Solution: Crafted a lively, colorful visual identity with bold typography and playful iconography that reflects the warmth and energy of Fidel’s cuisine. The branding was extended across menus, coasters, flyers, and social media assets—creating a cohesive experience that invites guests to celebrate food and community. Website & collaboration Katy Martin, Joyful Digital
Intentionaliteas →
The Challenge: Their concept was full of heart: tea, candles, and journals curated for intention. But their packaging didn’t reflect the care they poured into each gift set.
Solution: I designed a packaging suite that told their story before the box was even opened—helping them connect with purpose-driven consumers and scale their reach. Co-created with Molly/Redtail Creative
Sacred Self →
The Challenge: The founder was launching a spiritual coaching practice rooted in personal growth, self-trust, and feminine energy—but lacked a brand identity that reflected the depth and softness of her work.
The Solution: Created a serene, grounded brand system using natural textures, muted earth tones, and intuitive typography. Designed social templates, website elements, and session guides that felt calming, clear, and sacred—giving her a visual language that matched her mission.
Ironwood Michigan →
The Problem: A historic town looking to revitalize its identity needed a brand system that honored its past while appealing to modern residents and tourists.
The Solution: Led a community-centered branding process to develop a new logo, tagline, and city-wide visual system. The design balanced heritage and optimism, and was rolled out across signage, print, and digital platforms.
25V Diversity Fund →
The Challenge: The client needed an elevated presentation of their fund and founders at investor events—fast. They lacked clear, cohesive materials that reflected their professionalism and passion.
The Solution: Designed branded investor boxes, signage, pitch decks, and brochures that celebrated diversity and showcased founders with elegance and clarity. The upgraded visuals enhanced credibility and connection with investors. Co-created with Molly/Redtail Creative
Wanderlust Organics →
Brand Identity, website, social media, marketing assets, product packaging. Born out of a deep love of nature’s raw beauty and wild wanderlust for adventure in life, this organic skincare line is just as alluring as the name suggests.
DirtBags →
Brand Identity, website, social media, marketing assets, product packaging. The creators of these hand-stitched custom bike frame bags make more than just gear; they make gear that supports a revolutionary lifestyle. Of all the paths you take in life, make sure a few are dirt.
Side by Side →
Brand Identity, printed book + fillable pdf ebook. Life Planning for your loved ones. Step by Step Guide on how to prepare your living Will and other important information.
Website & collaboration Katy Martin, TallPoppies
Closers Coffee →
Brand Identity, marketing assets, product packaging. It’s not coffee- it’s a lifestyle. Closers reminds us (on the daily) that success isn’t given to you- make your own. We brewed up some creative ideas as we worked through the brand development phase of this fair trade organic beverage company. We then created the luxury packaging you might expect from the best cuppa joe you’ve ever tasted. It’s not just caffeine- it’s adrenaline. Because, you know, coffee is for closers.
Paxis →
Brand Identity, website, social media presence, marketing and packaging, art direction. It was exciting to partner with Paxis as they brought their revolutionary new backpack to market.
Twin City Coffee House and Twos Kompagni Tapas & Cocktail Bar in St.Croix →
Brand Identity, marketing, packaging and signage. It was an honor to help this local coffee and tapas restaurant brand.